Brand Campaign
For the final project of my Pratt Institute graphic design course, I was tasked with creating a mini brand campaign. My concept was a grilled cheese food truck named "Benny & Joon" after the 1993 movie where Johnny Depp's character makes grilled cheeses with a clothes iron. Starting with the logo design, I drew inspiration from the gooey, melty designs of the 1970's and gave the sense of both a truck and customers that are constantly on-to-go. The spirograph framing device also references the 70's, and represents the elasticity of perfectly melted cheese and the ever expanding palate of a Benny and Joon customer. Mocked-up deliverables include the truck, menu, food packaging, social media assets, and environmental advertising designs.
